Let’s face it, at the end of the day you simply want everyone to remember what you do when they’re at the point of being ready to buy.  For most companies this requires you to be able to sow a seed and retain your visability until your customer is ready.  Historically this has consisted of a multi layered approach including the intial brand exposure, perhaps a free giveaway, ongoing social media activity, email marketing campaigns or even perhaps magazine or newspaper advertising.

By contrast, brand activations involve businesses using branded experiences to directly interact with their customer base to spur them into brand engagement. As a marketing strategy, it focuses on using immersive campaigns to increase brand awareness in a positive way, drive client loyalty, and boost sales. 

However, while the customer taking action is crucial to brand activation, it’s vital to note that brand activation strategies primarily focus on creating a personal relationship with the consumer, hence the need for personal interaction. 

Digital brand activation involves using digital marketing tools and techniques to drive direct interaction between a brand and its consumer base. In digital brand activation, all forms of online marketing tools come into play, including social media and video marketing.